I came across an intriguing post on Boing Boing tonight. It reads:
“Little magazines that come stuck to pop bottles
A marketing student’s project to produce little magazines that are shipped under the removable label of a pop bottle is going into commercial production. The idea is to bypass traditional distribution systems and economics, and piggyback on the far-more-sophisticated soft drink distribution infrastructure.”
The coincidence is that when I attended the UN Millennium Project’s Nobel Forum meeting in Stockholm at the end of last month, I discussed the problems in getting information on malaria and other diseases out to remote villages in Africa with Kenya’s health minister, Charity Kaluki Ngilu. I mentioned that even in the most remote areas of Africa one could almost always find soft drinks, and suggested that perhaps she should think about piggybacking health programmes on top of such distribution infrastructures. I haven’t thought about this in detail, but it seems like an idea worth pursuing.